Children's National Promotes "Capital of Caring" to Support Kids

Friday, November 24, 2017

For nearly 150 years, Children’s National Health System has served children in the Washington region, creating hope and helping kids grow up stronger. And since its founding, it has relied on the charitable support of individuals and organizations who share its mission to help children live long and healthy lives.

This holiday season, Children’s National has launched a multi-media campaign to mobilize the Washington metropolitan area in support of children – the Capital of Caring campaign. The campaign honors the hospital’s longstanding commitment to children and families in the Washington area, featuring iconic imagery of notable monuments. Calling on local families to make Washington “the capital of caring, compassion, and kindness,” the campaign features local patients who are overcoming the odds thanks to the support of the doctors, nurses, and staff at Children’s National.

The campaign includes TV commercials in the Washington and Baltimore area, full-page ads in the Washington Post and Baltimore Sun, radio spots, online ads, outdoor advertising including the Capital One Center and Metrorail, and local malls such as Westfield Montgomery, Westfield Annapolis, Tysons Corner Center, Tysons Galleria, and Fashion Centre at Pentagon City. View the print and TV ads here.

Revenue raised by the campaign will immediately be used to provide expert care, develop innovative therapies, conduct leading-edge research, and ensure that critical, life-saving care is available to every child in our region.

“A gift to the Capital of Caring campaign will help safeguard the sickest children by providing the support we need to offer the best possible care,” said Kurt Newman, MD, President and Chief Executive Officer of Children’s National. “As a nonprofit, we couldn’t do what we do for children without the support of local families, corporations, and partners. I know that families in our area will rally together to truly make our community the Capital of Caring.”

“Through the Capital of Caring campaign, we’re giving families a chance to show their support for children in a meaningful and impactful way,” said DeAnn Marshall, MHA, President of the hospital’s foundation. “Every donor and every gift counts – and all revenue will directly support expert care, groundbreaking research, and family support.”

Donations to the campaign will benefit the hospital’s new Fund for Every Child – which ensures that every child, from every background and walk of life, can receive exceptional care, regardless of insurance or ability to pay – and other priorities.

Let's join together this holiday season and make Washington the Capital of Caring. By donating to Children's National, you'll provide life-saving care to thousands of children. Please make a gift today at ChildrensNational.org/giving.

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