October 26, 2012
Washington, DC – Carol Keese, MBA, has been named Vice President of Public Relations and Marketing for Children’s National Medical Center, effective October 29.
Ms. Keese brings two decades of experience in healthcare marketing and communications. She most recently held the position of Senior Director for Strategic Communications and Public Affairs for Johns Hopkins Medicine. Before joining Johns Hopkins, she was Director of Strategic Marketing at the University of Virginia Health System for a decade. She has been a national speaker on a number of subjects including online strategy, corporate communications, and marketing.
"These are exciting times at Children's National and I'm pleased that Carol Keese is joining us," said Elizabeth Flury, Executive Vice President and Chief Strategy Officer. "Carol brings tremendous savvy and presence to the table and, combined with a strong, dedicated team, will advance the Children's National story in the region, across the country, and around the world.”
Her responsibilities include integrating all public relations and marketing efforts with the organization’s strategic planning process, and leading integrated communications to elevate the Children’s National brand nationally and internationally. That brand is comprised of many entities, including the Children’s Research Institute and the Sheikh Zayed Institute for Pediatric Surgical Innovation.
“Children’s National is in the midst of an exciting transformation, building on its strong history and track record to further enhance its reputation as a leader in the field of pediatric medicine, advocacy, research, and education,” said Ms. Keese. “I am excited to be joining this team, and look forward to telling the story of its leadership in securing and advancing the health of our nation’s children.”
Ms. Keese earned her BA in English from the University of Virginia and her MBA in Marketing from the University of Phoenix.
Contact: Paula Darte, Children’s National Public Relations: 202.476.4500.
Children’s National Medical Center in Washington, DC, has been serving the nation’s children since 1870. Home to Children’s Research Institute and the Sheikh Zayed Institute for Pediatric Surgical Innovation, Children’s National is consistently ranked among the top pediatric hospitals by U.S.News & World Report and the Leapfrog Group. Children’s National is a Magnet® designated hospital. With 303 beds and eight regional outpatient centers, Children’s National is the only exclusive provider of acute pediatric services in the Washington metropolitan area. For more information, visit ChildrensNational.org, or follow us on Facebook and Twitter.